How do you launch your own clicker game in Telegram and attract thousands of active users?
The answer is right here — in this detailed guide. We’ll break down all the relevant methods of promoting clicker games within the Telegram ecosystem: from seed placements and Telegram Ads to running ad campaigns inside third-party bots.
Why Launch Your Own Clicker Game?
In the past year, Telegram clicker games have become a global trend. It all began when the Telegram team itself launched an incredibly popular tap game — Notcoin — which also introduced a new cryptocurrency.
Following Notcoin’s success, the floodgates opened. Dozens of similar crypto-gaming projects emerged. Among them, Hamster Combat stood out as a massive hit, introducing tens of millions of users to the new format.
By now, clicker games are an established genre. Players are drawn not just by the promise of crypto earnings. Major brands now launch their own Telegram clickers as highly engaging promo campaigns.
Instead of speculative coins, many offer real-world value: bonus points, discounts, prizes, and more. The clicker format has become an effective way to introduce products and services through gamified tasks with digital rewards.
Telegram, with over 1 billion active users and integrated TON (The Open Network) support, has become a perfect playground for these games. The platform is also actively improving Mini App functionality, making the experience seamless for everyday users.
So, let’s say you’ve decided to build a high-quality clicker game for your brand. Now comes the real challenge:
How do you attract a mass audience, make the game popular, and recover your development costs?
🔑 Pre-Launch Must-Have: A Solid Referral Program
The key to fast growth for any clicker game is viral distribution. Make sure your game’s design encourages players to invite as many friends as possible.
Take time to perfect and test your referral mechanics — they will directly influence the ROI of every promotion strategy in this guide.
0. Leverage PR & News Triggers
Using PR and news-worthy hooks across media and social platforms is one of the most effective ways to create buzz around your clicker game.
While we won’t dive deep into PR mechanics here, it’s worth noting that a well-structured PR campaign significantly boosts the effectiveness of all the Telegram-native promotion strategies listed below.
Tip: Consider hiring a PR expert to create a launch-worthy storyline around your game.
1. Promotion via Paid Posts
Seeding involves placing paid posts in niche Telegram channels to grab attention from engaged subscribers. It’s one of the most accessible and flexible methods — perfect for testing your game with a live audience.
Best practice: Instead of classic ads, go for native endorsements from influencers. Let them play the game, share their experience, and invite their audience to join the competition.
Native influencer posts consistently outperform standard banners — but they may cost more and not all creators will agree to this format.
✅ Pros
- Real audience targeting: You choose channels with subscribers close to your niche.
- Flexible budgets: Start small ($20–50) and scale what works.
- Native format: Feels organic and less intrusive.
❌ Cons
- Time-consuming: Finding quality channels and negotiating takes effort.
- Risk of fraud: Fake follower channels = wasted money.
- Limited scale: Seeding works best in combination with broader strategies.
Pro Tip: Start with 3–5 small channels (under 10K subs), test different posts with a $50–100 budget, then scale winning placements to larger audiences.
2. Influencer Referral Program
If your ad budget is tight, offer exclusive referral deals to influencers — paying them a high percentage of revenue from players they bring in.
This model requires effort: building trust, explaining the mechanics, and managing partnerships. But it can pay off long-term — giving you a network of influencers with a vested interest in your game’s success.
✅ Pros
- Low upfront cost, lower risk
- Stronger influencer engagement — they benefit directly from your success
❌ Cons
- Complex negotiations
- Not everyone will agree
- Higher future payouts than simple paid ads
3. Promotion via Telegram Ads (Official Platform)
Telegram Ads is the platform’s official advertising tool. It allows you to run campaigns in public channels with 1,000+ subscribers.
You create a short ad (max 160 characters) with an image or video, set targeting, and run it through Telegram’s ad dashboard. The ad appears under posts in targeted channels, visible as users scroll.
Best of all, Telegram Ads can directly launch Mini Apps — players tap “Start” and enter the game immediately, skipping extra funnel steps.
✅ Pros
- Massive scale: Shown across hundreds of channels, reaching millions
- Precise targeting: Topic, region, and interest filters
- Safe & official: Transparent analytics and support
❌ Cons
- Strict moderation: Especially for crypto and gambling themes
- Difficulties in building end-to-end analytics when driving traffic directly to a mini app
- Workaround tip: Launch a basic version first, pass moderation, then update with advanced mechanics
4.Promotion via third-party advertising targeting platforms for purchasing ads in telegram mini-apps
There are several third-party ad networks that allow you to place ads of various formats directly in Telegram webapps. The main advantage of such services is that it displays your ads inside other Telegram games, reaching users already engaged with similar content.
✅ Pros
- Minimal moderation: Fast approval for most types of projects
- Flexible ad formats: Use banners or videos freely
- Lower cost than Telegram Ads or influencer seeding
- Super-relevant audience: You reach players already inside web-app games
❌ Cons
- Limited inventory: Ads shown only in participating bots
- Geographical gaps: Not equally popular in all regions
5. Real-World Case: Clicker Game Campaign
Let’s look at how these strategies work in real life — here’s a case from our studio SMIT.LINK:
Project:
Clicker game with token collection mechanics
Target countries: Vietnam,Turkey, Russia, Ukraine, Saudi Arabia
Campaign budget: $995.57
Campaign duration: 2 weeks
Results:
- Impressions: 496,030
- Clicks: 24,438
- CTR: 4.93%
- CPA : $2.01 (user registration)
Final Thoughts
Telegram clicker games are no longer just a trend — they’re an emerging industry with massive potential. By combining tools like seeding, Telegram Ads, and third party advertising platforms, you can scale your game, grow engagement, and monetize effectively.
The key is to strategically combine promotion methods and constantly analyze performance.
🚀 Ready to Launch Your Own Clicker Game?
Our team will build a custom growth strategy, choose the best channels, set up campaigns, and drive real results.
Let’s build your success in Telegram — together.