In a digital ad world where budgets burn fast and ROI is king, deciding on Telegram Ads could be your smartest move yet
Brands are desperately looking for new ways to reach real people at scale.
With nearly 1 billion monthlyactive users in 2025, Telegram is no longer just a messenger app — it’s a global media ecosystem.
And with the recent launch of the Euro Cabinet across India, Indonesia, Brazil, Mexico, and other LATAM countries, Telegram Ads just became the hottest opportunity in digital marketing.
Here are 10 reasons why Telegram Ads are the future of digital advertising — and why early movers will dominate.
1. Telegram is exploding worldwide
Telegram isn’t just another messenger anymore — it’s turning into a global digital ecosystem.
In March 2025, Telegram officially hit1 billion monthly active users (MAU) — up from ~950M in 2024.
Out of those, around 450–500 million use the app daily (DAU).
Telegram adds an estimated 2–2.5 million new users every single day, making it one of the fastest-growing platforms globally.
Regional growth is even more impressive:
India: over 104 million MAUs (~45% of the online population uses Telegram regularly). Ad spend in India’s digital market is growing at +15–20% YoY, projected to reach $32.3B by 2030.
Indonesia: ~27 million active users, showing +30% YoY growth thanks to 90%+ smartphone penetration.
Brazil + LATAM: over 210 million users combined, growing at +22% YoY. LATAM’s digital ad spend is forecast to reach $93.5B by 2030 (CAGR ~16.3%).
Europe & US: steady adoption with 25–30 million users in the US and ~27% of Telegram’s user base in Europe.
Engagement is higher than rivals:
Telegram users spend 3 hours 45 minutes per month on the platform, averaging 1:20 per session — higher than Instagram story consumption or average TikTok scroll sessions.
Over 1 trillion channel views per month are generated, which means ads placed in channels ride on top of massive, organic traffic flows.
Why this matters for your business:
These markets are still underserved by advertisers. While Meta and Google are saturated, Telegram offers a “blue ocean” where your brand can stand out.
If you’re targeting India, Brazil, or Indonesia, Telegram is quickly becoming the default communication + content tool. That means you can reach your audience where they’re already spending attention — but with far less competition.
Early campaigns in these regions already show 20–30% higher retention rates than Instagram or TikTok campaigns, largely due to Telegram’s channel-first, community-driven model.
👉 Bottom line: The audience is already there, it’s huge, and it’s engaged. The only question is whether your brand will be one of the first to capture it — or whether you’ll wait until CPMs triple in the next 2–3
2. Fresh, uncluttered inventory 🧼
One of the biggest advantages of Telegram Ads today is how fresh and underused the ad space still is.
On Facebook, Instagram, or TikTok, users are bombarded with dozens of ads every single session. Banner blindness is real: according to Nielsen, average ad recall on oversaturated platforms is below 20%, and CTRs often fall under 0.5%.
Telegram is a different story:
Sponsored posts are still relatively rare — most users see only a handful per day.
Because of this scarcity, ad recall is higher (some industry reports show up to 2–3x stronger recall vs Meta campaigns).
Why this matters for your business:
Higher attention share: Your ad isn’t fighting against 20 others on the same screen. Instead, it stands out as something unusual.
Better brand recall: When users aren’t exhausted by ad clutter, they remember who you are. That translates into more direct searches, brand mentions, and repeat visits.
Cost efficiency: Higher CTR = lower CPC.
Blue ocean effect: Right now, only a tiny percentage of advertisers are exploiting Telegram’s inventory. By the time it becomes mainstream, CPMs will rise ×2–3 (exactly what happened with TikTok between 2019–2023).
👉 Bottom line: Telegram’s uncluttered ad environment gives your business a rare chance to grab full attention at low cost. Enter now, while inventory is still fresh, and you’ll capture stronger CTRs and brand lift than on oversaturated platforms.
3. The Euro Cabinet is a game-changer ⚡
The Euro Cabinet rollout in India, Indonesia, Brazil, Mexico, and other LATAM countries is the biggest upgrade Telegram Ads has seen — and almost nobody knows about it yet.
Here’s why it matters:
🎯 Precision targeting like never before
Now with the Euro Cabinet, you can:
Target by country and city
Filter by languages (Hindi, Bahasa, Spanish, Portuguese, etc.)
Choose specific channels and topics
Exclude audiences you don’t want
Split by device type and OS
This gives you true performance-marketing control — no more wasted impressions, only the audiences that matter.
🖼️ New ad formats: banners & video
For the first time, advertisers can go beyond plain text. Euro Cabinet unlocks visual and engaging formats:
Banner ads that stand out in channels
Video ads for storytelling and product demos
Direct external links to your site, funnel, or mini-app
That means you can run full-funnel campaigns inside Telegram: awareness with video, engagement with banners, conversion with bots or mini-apps.
The opportunity right now
99% of your competitors don’t even know Euro Cabinet exists. If you’re among the first to use precise targeting + rich formats in these emerging markets, you’ll lock in cheap CPMs and capture audiences while they’re still wide open.
💎 And at SMITLINK, we’re one of the very few agencies with exclusive Euro Cabinet access — which means we can connect your business today.
👉 India, Indonesia, LATAM — the door is open. Early movers will win.
Submit a request for a free consultation. We’ll analyze your project and create a clear roadmap showing how connecting to Telegram Ads can help you achieve your business goals.
4. Highest-Quality Audience: Young, Tech-Savvy, and Ready to Spend 🚀
Telegram isn’t just about scale — it’s about who uses it. The platform has already crossed 1 billion monthly active users in 2025, and with 5–28% annual growth, it’s on track to reach 1.5–2 billion by 2030. But what makes it a game-changer is the quality of its audience:
Young and active — over 50% of users are in the 25–34 age group, the prime demographic for online shopping, gaming, and fintech adoption.
Tech enthusiasts & early adopters — the first to try new apps, invest in innovations, and spread trends.
Crypto & Web3 community — Telegram is the global hub for blockchain projects, token launches, and NFT ecosystems.
Privacy-conscious, freedom-oriented users — a group less tolerant of traditional ads, but more loyal to brands that align with their values.
💡 Business impact analysis
This is one of the most valuable audiences onlinetoday — engaged, affluent, and digital-native. For e-commerce, SaaS, finance, or gaming brands, it’s the perfect match.
Early entry means you’ll capture these communities before CPMs double or triple and while competition is still low.
✅ Actionable step
Position Telegram Ads as your strategic channel for the next 5 years. Build trust with these high-value users now — so when Telegram hits 2B users by 2030, your brand is already a household name in this ecosystem.
5. Early mover advantage 🥇
Right now, 99% of advertisers have no idea the Euro Cabinet even exists. That gives you one of the rarest opportunities in digital marketing: to become an early adopter on a platform before it goes mainstream.
Why this matters:
Low CPMs won’t last forever.
Ad prices always rise as adoption grows.
On Facebook, early adopters in 2012 paid CPMs under $0.25. By 2024, global averages are $8–12 in developed markets.
On TikTok, CPMs were $0.20–0.50 in 2019; by 2023 they jumped to $1.50–3.00.
The same pattern is inevitable with Telegram Ads. Those who enter in 2025 will lock in the cheapest traffic this platform will ever see.
Market dominance effect.
In emerging regions, Telegram adoption is exploding:
India: 104M+ users, +25% YoY.
LATAM: 210M+ users, +22% YoY.
Indonesia: 27M+ users, +30% YoY.
Brands that establish presence now will become the default choice in their category once competition floods in.
💡 Business impact
Entering early means your CPA can be 30–50%lower than brands who wait.
You gain months (or years) of learning advantage. Competitors who join later will spend more and learn slower.
In many niches, the first movers become market leaders — the same way DTC brands that scaled early on Facebook dominated their categories for years.
👉 Bottom line: Every month you delay, CPMs creep higher and the competitive edge gets smaller. Early movers in Telegram Ads will capture the “cheap traffic era” — just like the pioneers of Facebook in 2012 or TikTok in 2019.
Final Thoughts
The future of digital advertising isn’t just about cheaper clicks. It’s about platforms where users are engaged, targeting is sharp, and funnels are frictionless.
That’s exactly what Telegram Ads delivers.
The audience is massive and growing.
The ad formats are finally sophisticated.
The costs are insanely low (for now).
And the Euro Cabinet opens doors no one else is even aware of yet.
👉 If you want to stay ahead of the curve, now is the time.
At SMITLINK, we have an exclusive contractto connect clients to the Euro Cabinet. While others are stuck with the limited TON cabinet, our clients are already running advanced, hyper-targeted campaigns in India, Indonesia, Brazil, and Mexico.
This is the ultimate first-mover advantage. Early adopters will win. Latecomers will pay.
Ready to be first?
Write to us today and get the full Euro Cabinet presentation — before your competitors even realize it exists.