How to Launch an Advertising Campaign on Telegram Ads in the Gambling Niche in 2025
Telegram Ads remains one of the most promising platforms for promoting gambling projects in 2025. The messenger’s audience has exceeded 1 billion users, gathering an active and highly gambling-prone demographic eager to test their luck.
In this article, we will explore how a gambling project can prepare its first advertising campaign on Telegram Ads. We will examine why Telegram Ads is a suitable platform for your project, how to pass moderation and bypass platform restrictions, and which mechanics to apply for success.
If you look at specialized spy services that allow tracking of other people's ads on Telegram Ads, you can see for yourself. Currently, 50-80% of the traffic in Telegram Ads Ton cabinets is occupied by gambling-related projects.
Why Telegram Ads is a Good Platform for Promoting Gambling Projects
Telegram Ads stands out among other platforms due to the following advantages:
Audience Growth: In 2025, Telegram has reached 1 billion active users, a significant portion of whom are young people aged 18–35 inclined toward risk and gambling. This is the ideal demographic for gambling projects.
Native Advertising: Ads on Telegram look like regular posts, reducing "banner blindness" and increasing click-through rates (CTR) to 2–3% compared to 0.5–1% on other platforms.
And most importantly, such advertising is possible. While other advertising platforms completely ban gambling ads, Telegram allows such ads if they comply with the platform's policies.
Fact: In 2024, Telegram reported a 40% increase in advertising revenue due to a rise in advertisers in the gambling and cryptocurrency niches.
How to Bypass Platform Restrictions and Censorship
Nevertheless, the Telegram platform does impose certain restrictions. You’ll need to carefully study the platform’s policy, as it details many specifics regarding prohibited wording in creatives.
Strategies to Bypass Restrictions
Neutral Wording:
Instead of "casino" — "gaming platform."
Instead of "bets" — "predictions and analytics."
Instead of "gambling games" — "entertainment services."
Creative with Subtext: Use images or phrases that hint at gambling without violating rules. For example, "Try your luck with us!" with pictures of coins or cards.
Transparency: Indicate the presence of a license in the ad, e.g., "Licensed platform #12345."
Example: A campaign with the text "Explore the world of entertainment with our platform!" and an image of a gaming interface passed moderation, while "Play at the casino and win!" was rejected.
It has been observed that platform moderators are more lenient toward advertisers who have been working on the platform for a long time. This opens up an interesting mechanic: initially, launch very cautious ads that comply with all platform prohibitions, and then gradually make the creatives more vibrant. This way, you can get bolder approaches through to advertising that would never have passed moderation if launched immediately.
What to Do If Your Project Doesn’t Pass Moderation
Almost all legal casinos and betting projects can pass moderation if they carefully follow the rules. However, some "gray" projects may find it very difficult to pass moderation.
Are there alternative promotion methods on Telegram besides Telegram Ads? Of course, yes!
Alternatives
Advertising through buying promo-posts:
Place posts in popular channels manually. For example, in sports or cryptocurrency channels with 50k+ subscribers, the cost per post can be $50–200.
Advantage: No Telegram Ads moderation.
You can also use special exchanges for buying promo posts on Telegram. They simplify the purchase process and provide more transparency, but you will have to pay a commission to the intermediary platform.
Targeting through Mini-Apps:
Unofficial networks offer advertising through Telegram mini-applications. This is a bypass for unlicensed projects.
Targeting through Telegram mini-applications is a "gray" channel, but it often saves campaigns that did not pass official moderation.
What is "Targeting through Mini-Apps"
Mini-Apps in Telegram are small web applications embedded directly into the messenger’s interface. Essentially, these are HTML5 games, quizzes, clickers, and other entertainments that launch within the messenger without redirecting to an external site.
Unofficial networks (also known as "thin" or "gray" advertising providers) negotiate with the developers of such mini-applications and gain the right to display advertising blocks in them:
Push-style notifications between game screens
Embedded banners at the bottom or top of the game field
Interstitial screens when transitioning between levels
Short videos before starting a new session
These networks bypass the official Telegram Ads API: they do not work through the Telegram advertising cabinet but connect directly to the mini-application’s SDK or the developer’s inject script.
The possibilities for precise targeting in such systems are usually very limited. However, there are almost no restrictions on advertising formats, and moderation is practically absent.
Alternative
Affiliate Marketing: Collaborate with affiliates who promote your project for a commission (CPA or RevShare). Make bloggers your partners and pay them a percentage of the losses from the users they bring.
Conclusion
Telegram Ads in 2025 is a powerful tool for promoting gambling projects due to its vast audience, precise targeting, and relative flexibility of rules. Right now, Telegram is one of the best platforms for systematic targeted promotion of gambling projects.
Do you want to launch your first project on Telegram Ads or through third-party advertising networks? Then contact us! We are ready to analyze your tasks and select the best mechanic for quickly and effectively achieving your business goals.