Competition for attention in Telegram Ads is growing ever more intense. Advertisers fine-tune their funnels for years to make them as effective as possible, and they aren’t keen to share the secrets of their successful campaigns with newcomers. Fortunately, there are “spy” tools that let you quickly uncover others’ success secrets. That’s exactly what we’ll discuss in this article.
Below, we detail the top three Telegram ads spy tools in 2025, offering actionable insights into their key features, user experiences, pricing models, and real-world use cases. Whether you’re an affiliate marketer, a performance-driven advertiser, or a business seeking to scale, these tools will help you benchmark your campaigns, discover new opportunities, and refine your ad strategies.
Overview of the Top 3 Tools
1. TelegramAds.com
A useful unofficial service that has taken the same name as the official targeting system, which is a bit confusing.
Key Features
- Wide Variety of Filters: Search by ad title, text, channel URL, language, GEO (Tier 1 to Tier 3), button types (e.g., “View Bot,” “Sign Up”), media format (video or image), and more.
- Completely free to use; begin analyzing ads instantly without creating an account.
- Comprehensive Coverage: Includes both channel-based and bot-based ads, with historical date filters for retrospection on older campaigns
- Keyword & Channel Search: Enter full phrases or individual keywords to locate specific creatives, and filter by exact channel or bot names.
- 100 % free; no credit card or sign-up required.
Use Cases
- Competitive Analysis: Identify top-performing affiliates or brands running click-to-telegram-bot campaigns and replicate their ad structure.
- Creative Inspiration: Discover high-impact visuals, copy styles, and CTAs across various GEOs to tailor your own ads.
- Localization Research: Use the GEO and language filters to find regional variations—ideal for breaking into new markets.
2. Tgmaps
A professional service that allows you to study in detail other people's creatives and search queries. The service also selects similar channels perfectly. A small problem: the site interface is only available in Russian. However, with the help of automatic translation in the browser, this problem can be easily solved - the interface is simple and intuitive even without translation.
Key Features
- Deep Keyword Search: Search ad titles and texts by entire phrases (not just single words), finding exact matches for complex queries.
- URL & Lander Type Filters: Filter ads by landing page type—bot, site, or channel—and search by specific URL.
- Impressions Filter: Sort creatives by the number of impressions (from 1 to 100+), helping you identify the most active campaigns.
- Exact Channel/Bot Lookup: Enter a channel or bot username to view all associated ad creatives.
- The basic tariff is free. The pro tariff will cost 2900 rubles per month (about 30 dollars). It gives access to other people's creatives with banners, allows you to download competitors' creatives in the form of an Excel table, and also doubles all search limits.
Use Cases
- High-Volume Ad Discovery: By sorting on impressions, find which ads are generating the most exposure in your vertical.
- Phrase-Based Research: Locate creatives containing multi-word hooks (e.g., “earn crypto clicks”) that resonate in specific markets.
- Channel-Specific Trends: Identify which channels or bots are most active in your GEO and derive partner opportunities.
3. Adstat.pro
The most expensive, but also the most effective service for tracking competitors' advertising
Key Features
- Built-In Spy Service: Integrated into Adstat.pro’s broader Telegram Ads analytics and management platform; spy functionality unlocks once you deposit 500 euro + commission.
- Advanced Filtering: Filter by ad headline, text, URL, and channel name. The service highlights keywords and links in your own ads to facilitate comparison.
- Creative Download: Paid plan (starting at 2 990 RUB/month) allows users to download creatives in bulk and search for channels with similar audience profiles.
- Dashboard Analytics: View impressions, click-through rates, and competitor performance metrics alongside your own ads for a side-by-side comparison.
Free Trial: Spy service is unlocked only after 500 euros deposit. No standalone free-version.
Basic Plan (~2 990 RUB/month): Creative downloads, keyword highlighting, channel lookup, and basic competitor analytics.
Premium & Enterprise: Custom pricing—include mass campaign automation, advanced reporting, and dedicated manager. Access to API for larger deployments.
Use Cases
- Holistic Campaign Management: Combine spy data with in-platform campaign metrics to optimize bids and channel choices.
- Creative A/B Testing: Download competitors’ creatives, test headline variations, and quickly identify which formats drive the highest engagement.
- Strategic Partnership Sourcing: Use channel lookup to find top-performing channels in your niche, then negotiate direct placements or sponsorships.
Conclusion
In 2025, the Telegram ads landscape has become fiercely competitive, making competitor analysis essential for success. Each of the top three spy tools offers distinct advantages:
- TelegramAds is ideal for advertisers seeking an entirely free, registration-less option with robust filtering across all GEOs and languages.
- Tgmaps caters to those who require rapid, phrase-based searches and impression-based ranking, though its Russian-only interface may be a constraint for non-Russian speakers.
- Adstat.pro presents the most comprehensive solution, combining deep spy functionality with full-fledged analytics and campaign management—suitable for advertisers ready to invest in a premium tool.
Do you want to launch an effective advertising campaign on Telegram Ads? Then reach out to us. We’ll analyze your competitors’ creatives for you and handle everything turnkey. We have over 300 successful ad campaigns in various niches under our belt. Sign up for a free consultation—we’d be delighted to meet and discuss the growth of your project on Telegram.