Advertising on Telegram: How to Analyze the Results
Telegram has become one of the fastest-growing platforms for digital. However, launching a campaign is only the start—deep analysis is what ensures sustainable success. This article focuses on practical, data-driven methods to track and optimize your Telegram campaigns, minimizing fluff and maximizing actionable insights.
Analytics is the backbone of any successful advertising campaign, and this is especially true on Telegram. Without proper analysis, you’re essentially flying blind—spending money without knowing what works and what doesn’t.
Many entrepreneurs do not know that they have the ability to set up end-to-end analytics and track the full path of users when promoting in Telegram. That is why in this article we will try to analyze in detail what analytical opportunities are available to you when working with the messenger.
1. Analyzing Results of Sponsored Posts Campaigns
Sponsored Posts Campaigns (Seeding Campaigns) involves posting promotional content in third-party Telegram channels or groups, often through paid partnerships with admins. Analyzing seeding results requires tracking reach, engagement, and conversions.
Key Metrics for Sponsored Posts:
Post Views: The number of users who saw the seeded post. Compare views to the channel’s subscriber count to assess reach (e.g., 70% of subscribers viewing is strong).
Reach of a promotional post compared to the average number of reach of a regular post in a channel
Subscriber Growth: Track new subscribers to your channel during the seeding period. Use Telegram’s analytics to monitor daily growth spikes.
Link Clicks: If the post includes a link (e.g., to your website or channel), track clicks using URL shorteners like Bitly or UTM parameters.
Note: Be careful. If you use external UTMs, and not built-in invitation links, the messenger will display a window to confirm the transition each time, cutting off your conversion.
Conversions (when promoting external landing pages): Measure actions like sign-ups, purchases, or app downloads driven by the post. Use Google Analytics or CRM tools to tie conversions to specific seeded posts.
Useful platforms:
Telemetr: tracks subscriber growth, post reach, and lets you compare competitors. Notably, it provides advertising analytics – you can look up how a specific ad post performed (views, clickers, etc.), and search for channels by topic or price. Telemetr is popular with media buyers for planning campaigns.
LiveDune: A multi-platform analytics tool that supports Telegram. LiveDune lets you analyze your Telegram channel’s performance over time: average post reach, engagement trends, optimal post times, etc While it’s often used for content marketing, it can also be used for ad analysis – you could add the partner channel to see its activity, or monitor how your own channel’s growth correlates with ad campaigns.
Combot: Originally a moderation tool for Telegram groups, Combot also offers analytics. It’s more suited to group chats (showing active users, posts frequency, etc.), but it does have some stats on channels too. If you run any campaign in a Telegram group, Combot can report engagement there. In general, Combot is more about community stats than advertising metrics.
Popsters / FeedSpy / Trends Analysis: Content analytics tools like Popsters or FeedSpy can help analyze which posts or hashtags are performing best on Telegram channels (useful if you repurpose content across channels). TrendHero can audit a channel’s audience quality (telling you if many subs are fake). These are more specialist, but can add context – for example, avoiding a channel that has a low “audience authenticity”.
Telegram Analytics Bots: There are simple bots (e.g. Analytic Bot or Telemetr’s bot) that you can add to your channel to get basic stats (subscriber count history, views per post). While not as powerful as web tools, they can give quick alerts in Telegram itself.
TGStat. A huge catalog of telegram channels and chats, divided into different countries. With the ability to deeply study the statistics for each channel
In addition to purchasing promotional posts in Telegram, you can effectively promote yourself using the native Telegram targeting platform. This promotion method offers more systematic traffic that is easier to track thoroughly.
Impressions: Total times the ad was displayed. High impressions with low clicks indicate poor targeting or weak creative.
Clicks: Number of users clicking the ad’s link or CTA. Calculate CTR: (Clicks ÷ Impressions) × 100. A 1–2% CTR is strong for Telegram.
Cost per Action (CPA): Divide ad spend by conversions (e.g., sign-ups, purchases). A low CPA signals efficiency.
Conversions: Track post-click actions using UTM parameters in Google Analytics or CRM tools.
Subscriber Growth: If promoting a channel, monitor new subscribers during the campaign via Telegram’s analytics.
Targeting Effectiveness:
Demographics: Check if the ad reached the intended audience (e.g., age, language, location). Telegram’s ad dashboard provides basic demographic breakdowns.
Interests: Analyze which interest categories (e.g., finance, gaming) drive higher CTR or conversions. For example, a tech ad targeting “crypto” may outperform one targeting “general tech.”
Budget Efficiency:
Compare CPC and CPA across campaigns. If Campaign A has a CPC of $0.15 and CPA of $5, while Campaign B has a CPC of $0.20 and CPA of $3, Campaign B is more cost-effective for conversions (provided that all other funnel metrics are also in line with the targets, because sometimes it is worth giving preference to more expensive CPA, provided that they will give higher conversions further down the funnel)
Monitor daily spend to avoid budget overruns. Telegram’s ad platform allows real-time adjustments.
Tools for Targeted Ad Analytics:
Telegram Ad Platform: Provides impressions, clicks, CPC, CTR and basic audience data.
Google Analytics: Tracks post-click behavior (e.g., bounce rate, conversions) with UTM parameters.
Bitly: Monitors link clicks and geographic distribution.
CRM Integration: Tags ad-driven leads to track lifetime value.
Telemetr.io: Analyzes channel performance to refine targeting.
3. Setting Up End-to-End Analytics for Your Telegram Channel
A major problem with Telegram is the lack of in-depth channel analytics. Entrepreneurs, marketers, and admins are often forced to treat their channel as a “black box.” You invest money into acquiring subscribers, and at some point, some of them buy your products. But who exactly are these buyers, and which ad brought them in? You can’t find out, so you end up relying on gut feeling.
However, this problem can be solved by using third-party tools. You can track the full lifecycle of every subscriber in your channel and see the entire journey from the subscription source to the final purchase.
Today, we’ll look at how end-to-end analytics works in Telegram using the service Prizma.tools as an example.
Prizma connects to your channel by securely adding a bot as an admin (with minimal permissions) to collect statistics. Once connected, the service starts pulling channel data into a web dashboard and begins building an audience database.
Prizma is organized into four key modules:
1. Basic Metrics Module
This section displays clear graphs showing:
The number of new subscriptions and unsubscriptions over time.
Channel growth trends.
Subscriber usernames.
The graphs are built based on real-time events, and as it turns out, they provide more accurate audience statistics than Telegram’s native analytics.
2. Traffic Module
Here you can track the quality of your ad campaigns in real time. For example, you’ll see:
The unsubscribe rate of new subscribers after Day 1, Day 3, and Week
This allows you to monitor ad buys closely and quickly cut off ineffective campaigns to avoid wasting money.
3. Sales Module
You can upload lists of leads—people who:
Filled out a form,
Attended a webinar,
Or made a purchase.
This feature helps you track where these people came from, calculate your ad ROI, and decide which promotion channels are worth scaling.
4. Content Module
This is a goldmine for any Telegram SMM specialist. You’ll get detailed charts for:
Engagement Rate (ER),
Reach,
Unsubscribes after specific posts, and more.
You can tag all posts to analyze which content categories resonate with your audience and which ones should be removed from your content plan.
Additional Features
From the moment Prizma’s bot is connected to your channel, it starts building a full subscriber database. This includes:
Telegram profile links,
Phone numbers (if available).
Subscribers remain in your database even if they unsubscribe from your channel. This list can be used for follow-ups and direct sales via chats or phone calls. Plus, you’ll gain deep insights into your audience profile—understanding exactly who your readers are.
Conclusion
Telegram offers enormous potential as a marketing channel, but success hinges on more than just running campaigns—it depends on how well you analyze, understand, and optimize your efforts. As we’ve seen, whether you’re working with sponsored posts, native Telegram Ads, or broader content strategies, tracking the right metrics is non-negotiable.
With a proper analytics setup, you not only save budget by cutting ineffective strategies early but also unlock growth opportunities that others may miss. Don’t let valuable insights slip through the cracks—by investing in strong analytics now, you’re setting your Telegram marketing up for long-term, measurable success.
Want to launch your first advertising campaign on Telegram Ads? Get in touch with us. Book a free initial consultation, and we’ll show you how Telegram advertising can help you achieve your business goals quickly and effectively.