Telegram Ads continue to be one of the most promising digital advertising channels in 2025. With a rapidly growing user base and an evolving advertising ecosystem, businesses are increasingly investing in Telegram to reach engaged audiences. But how much do Telegram Ads cost in 2025? In this article, we’ll break down pricing models, factors influencing costs, strategies to optimize your ad spend, and how Telegram compares to other major advertising platforms.
What types of advertising are available on Telegram in 2025?
- Sponsored Messages in Public Channels
The easiest way to start an advertising campaign on any social network is to buy an advertising post from one of the bloggers. All you need to do is contact the author of the channel you like, discuss the terms and send him the text of your ad.
The cost of placements depends greatly on the country and language of the channel, the number of subscribers, reach, channel topic, as well as the personal opinion of the authors and their desire to place more or less advertising on their blog.
The cost of advertising heavily depends on the channel's niche. Typically, the cheapest ads are found in humor-related channels, while the most expensive ones are in business-related topics. The price difference, even with identical reach, can be 20 times or more.
The best way to determine current rates for advertising in your niche in the language you need is to visit one of the exchanges that help buy advertising from bloggers.
Such platforms are very useful, as they help you quickly find options for blogs on the topic you need and estimate the market value of advertising posts.
Such platforms guarantee the security of transactions and reduce the risk of fraud and cheating. However, they charge a commission for their services, which increases the cost of advertising by an average of 20%.
However, if you wish, you can use these platforms to search for suitable blogs and clarify the price. And make a purchase directly from the blog authors, saving on the platform's commission.
example of automatic calculation from the site Epicstars
What exchanges can be used:
- AdGram.io
- EpicStars.com
- Tagio.pro
And many others depending on your country and language.
- Sponsored messages on chat-bots
Buying ads in chatbots is almost identical to purchasing placements in Telegram channels. You can find chatbots for advertising and compare prices on ad marketplaces. Typically, advertising in chatbots costs 30-50% less than in channels.
Often channel authors offer advertising in bots (as well as in chats linked to channels) in addition to advertising in the channel or for a small surcharge, which can be very profitable.
Buying Ads Through the Official Telegram Ads Platform
Telegram Ads offers an official advertising platform that allows businesses to run targeted campaigns within the app. Here’s what you need to know about using this platform in 2025:
1. How It Works
- Telegram Ads operates on a CPM (cost per 1,000 impressions) model, where advertisers bid for placements in large public channels.
- Ads appear as sponsored messages in channels with 1,000+ subscribers, ensuring visibility to engaged audiences.
- The platform is auction-based, meaning advertisers compete for impressions, and higher bids lead to better placements.
Since the platform operates on an auction-based model, the final cost of ad placement heavily depends on the demand for the selected audience at the time and can fluctuate significantly. The higher the CPM (cost per 1,000 impressions) you choose, the faster you can drive traffic to your ad.
However, Telegram Ads also has a minimum CPM rate. If your bid falls below this threshold, the platform will refuse to sell ad placements to you. This minimum rate varies significantly depending on the country and industry niche, with more competitive markets and high-demand audiences leading to a higher minimum CPM.
Telegram Ads platform has two types of advertising accounts:
- Euro Account (payment in euros): This is the traditional account for advertisers who wish to pay using fiat currency (euros).
- Ton Account (payment in Ton cryptocurrency): This account allows advertisers to pay using Ton, the native cryptocurrency of the TON blockchain.
These platforms have different capabilities, as well as different pricing indicators for placements.
✔ ️ The Euro account has the maximum number of features (it allows promoting external links, creating ads with photos and videos, and has more precise targeting settings), but it is not available in all countries.
✔ The Ton account is available worldwide, but it offers fewer features, mainly focusing on text-based ads.
Contact us and we will tell you about the possibilities and prices for advertising in Telegram Ads in your region
✔ The minimum entry threshold for the Euro account is around 500 euros (in some cases, it can be 250 euros).
✔ The entry threshold for the Ton account can be any amount. However, we recommend allocating at least 100 dollars for initial testing.
✔ The minimum CPM for the Euro account is €1 per 1,000 impressions (for most niches).
✔ €0.50 per 1,000 impressions (for the "Politics" niche).
✔ The minimum CPM for a sponsored message for the Ton-account is 0.1 Toncoin (around 0.38 USD). The price is accurate as of the time of writing. Please note that cryptocurrency exchange rates can be highly volatile.
Telegram Ads in 2025 remain affordable yet highly effective for reaching niche audiences. Whether you’re using Telegram’s built-in ad platform or leveraging influencer marketing, understanding pricing structures and optimizing ad spend can significantly improve your ROI. If you’re looking to launch a Telegram ad campaign, now is the time to experiment and refine your strategy!
Want a detailed estimate of the potential and cost of a Telegram Ads campaign for your niche? Contact us, and we will provide a thorough consultation.