Hi, crypto enthusiasts! I’m Max, founder of an agency specializing in Telegram Ads, and I’m here to help your project not just survive — but take off on this platform. If you’re wondering how to use Telegram Ads (specifically the Ton dashboard, not the euro dashboard) to promote your crypto without getting banned, you’ve come to the right place. I’ll explain why Telegram is a goldmine for crypto projects, how to dodge moderation pitfalls, how to optimize your campaigns, what to avoid, and which tactics will lead you to success. It’s all straightforward, human-friendly, and results-oriented.
Why Telegram Ads is the Best Platform for Crypto Projects
Let’s get right to it: why is Telegram Ads ideal for crypto? Telegram is home to the crypto community. Seriously—with over 1 billion users, countless of whom are fans of blockchain, tokens, and decentralization, the audience is already here, living and breathing crypto.
According to Telegram, its audience grows by 10–15% annually, and over 50% of users are aged 18–34—active and tech-savvy. That’s your target audience, already in place and waiting for exciting projects.
Plus, Telegram offers features that are perfectly suited for crypto. You can create huge groups where people communicate directly with you and with each other—for free! There are bots and web apps to automate everything from answering questions to executing transactions. Want to host an AMA? Run a poll? All directly in the app with no fuss.
And let’s not forget security. Telegram encrypts chats end-to-end—a huge plus for privacy-conscious crypto audiences. Compare that to other platforms where the audience isn’t the same or functionality is limited—and you’ll see why Telegram stands out.
There are hundreds of thousands of active channels dedicated to blockchain news, ICOs, staking, etc. That means advertising in Telegram lets you speak to your audience in their native “language.” Telegram Ads is the messenger’s official ad platform, offering native ad placements directly in channel feeds. In our experience, this works extremely well in the crypto niche.
Another advantage: budget and payment method. In the TON dashboard, you can top up campaigns using Toncoin (TON), speeding up payments and keeping fees minimal. With just 20 TON (roughly $10–15 depending on rate), you can launch your first ad. The average CPM (cost per 1,000 impressions) is only about 0.1 TON (~€0.50).
Moreover, Telegram rewards channel owners directly—they receive up to 50% of ad revenue in TON. This encourages channel owners to be more receptive to hosting ads.
The TON dashboard lets you target audiences in any country and language, except a few jurisdictions: no ads in Russia, Ukraine, Israel, or Palestine. But the rest of the world—USA, Europe, Asia, CIS (excluding Russia) — is open. If you really want to advertise in Russia, you can use the separate euro-cabinet.
This is a unique opportunity to reach the most affluent and forward-thinking audience, naturally inclined to innovations and crypto.
Additionally, the TON dashboard doesn’t require intermediaries: you manage your ads directly. The Euro dashboard, paid in euros, is only available through resellers and carries extra restrictions (no targeting outside Russia/CIS, must go through agencies). With TON, you deal straight with Telegram’s native currency.
It’s important to note: the TON Cabinet features are simpler than the Euro Cabinet, but sufficient for most crypto-targeting needs. You can target by channel lists only (no audience interests/geos) and drive traffic solely within Telegram (no external websites). In return, you get global reach and transactions in crypto, which often works better for crypto teams.
Moderation Rules: How to Get Your Project Approved
Now, let’s cover the rules. These are aligned with Telegram Ads’ guidelines, but it’s crucial to understand TON‑specific nuances.
- Ad text must be 160 characters or fewer (including spaces). Avoid any profanity — even veiled forms.
- No aggressive emojis (especially red) or excessive exclamation marks.
- No get‑rich‑quick language — Telegram prohibits promises of instant profit or pyramid schemes.
- If you’re promoting a token or service, use cautious wording: say “opportunity to earn” or “additional income” instead of “100% profit.” Avoid direct mentions of “guaranteed results”; use neutral calls like “start investing” or “we teach beginners.” These rules are critica l— otherwise your ad will be rejected.
- External links are not allowed — only links to in‑Telegram channels or bots. So any “Visit our website” call won’t pass. If you need a landing page, build it as a bot or a Telegram channel post and say, for example, “Get details in our bot.”
- Visuals aren’t allowed: no photos, logos, or videos — only text + button linking to your channel/bot.
- Many projects find moderation smoother if they’re built on TON (Telegram’s native blockchain). If you encounter moderation issues and platform choice isn’t critical, moving to TON can improve your standing within Telegram’s ecosystem.
How to Optimize for Moderation (Tips & Tricks)
To get your ad approved and launched, prepare everything in “ideal mode.” Here are proven tips:
- Clean up your channel. Have 5–10 active, unique, regularly updated posts. Aim for at least 200-400 subscribers — very small channels get extra scrutiny. Your channel description should clearly explain its topic, and the avatar should be professional. Remove CAPS, shouty emojis (especially red), and taboo phrases.
- Test multiple variants. Create several creatives with different messaging or emojis. The more variations, the higher the chances one will pass moderation. Use these to test which messages resonate most.
- Ensure bot/channel quality. If your traffic goes to a bot, it must have a proper name, avatar, filled‑out description, and work smoothly on mobile and desktop. It can’t just be a redirect—it should offer information or useful functions.
Success Mechanisms: Ideas & Examples
Here are ideas to elevate your campaigns from just approved to truly effective — each case varies, but these tactics are solid to test:
- Unique emoji/style. Use branded emojis or icons to stand out. Be bold but tasteful.
- Interactive mini‑apps and games. Telegram's mini‑apps are booming. Wrap your crypto project in an interactive shell with game mechanics to boost engagement and success.
- Multitask creatives. Run several ad variants simultaneously — one emphasizing functionality, another teaching newbies, another highlighting your team or news. This lets you test different hypotheses and learn quickly.
- Teaching & analytics instead of selling. Crypto audiences love value. Use educational or analytical angles like “Building a crypto portfolio: TON, ETH, BTC explained.” Words like “training,” “guide,” “course” often attract higher‑quality traffic.
- Audience segmentation. Tailor messages to different user types. Beginners get “Crypto from scratch,” experienced traders get “TON, ARB, BTC: entry signals.” This boosts CTR and reduces churn.
- Funnel bot. Ensure your bot guides users through a funnel with clear steps—like giving a TON earnings calculator, free course, or airdrop form. Ask users questions and interact—that boosts engagement and moderator favor.
- Test timing & budget. Start small. Test 2–3 ads with daily budgets of 10–20 TON each. Once one shines (high CTR, low CPL), increase its budget—pause underperformers to optimize spend in real time.
- Analytics and iteration. Regularly analyze stats—clicks, CPM, cost per subscriber, drop‑off rates. Focus budgets on channels that yield cheaper subscribers. If an ad gets many impressions but few clicks, tweak copy or audience. Telegram Ads is still young—success comes from hands‑on optimization, not magic.
Final Takeaway
Telegram Ads via the TON dashboard is your gateway to crypto promotion—if you know the ropes. It’s the best platform for crypto due to its audience, security, and crypto-native features like TON and Mini‑Apps. The keys are playing by the rules, optimizing diligently, avoiding mistakes, and using smart tactics.
Want to trust your crypto project’s launch to professionals? Book a free consultation with us! We’ll review your project and give you a concrete step‑by‑step plan for success on Telegram.