If you’ve been in Telegram Ads long enough, you’ve seen this pattern before.
A new GEO opens up. Competition is zero. CPMs are laughably low.
And those who move fast — crush it.
That’s what’s happening right now.
In 2025, Telegram expanded Euro-account functionality far beyond the CIS.
We’re talking about full-feature access — Target Users, external links, precise geo-filters — now available in Brazil, India, Indonesia, Saudi Arabia, Georgia, and more.
For advertisers in iGaming, betting, financial services, e-com, trading and many others this is massive.
It’s the same “golden window” we saw in early 2022.
Only now, the map is much bigger — and global.
2️. Euro Account: Why It Matters for High-Risk Niches
Let’s be honest — running ads in iGaming, betting, crypto, or fintech has never been “easy mode.”
Most ad networks don’t just dislike these verticals — they actively push them out.
Meta, Google, TikTok — endless compliance hoops.
Random policy changes, frozen accounts, and months of appeals just to get your ads live again.
So what do smart advertisers do?
They go where the audience actually is — and where the rules still make sense.
That’s why so many performance marketers are moving to Telegram Ads.
It’s hard to say that these niches have it easy in Telegram. The moderation rules are quite strict here as well. However, if you approach things the right way and take the existing restrictions into account, there’s still plenty of room to operate and grow your projects.
Another important advantage: Telegram is built for communities, engagement, and direct offers — the core DNA of iGaming and finance funnels.
But here’s the catch: Not every Telegram Ads account gives you full control.
That’s where the Euro account (Euro-Cabinet) comes in — it’s basically the pro version of Telegram Ads.
With the Euro account, you can literally target subscribers of specific channels and then follow them across the ecosystem.
For example:
Want to show your sports betting offer to users subscribed to “football analytics” or “match predictions” channels? Done.
Need to retarget users who already joined your iGaming bot or clicked your first ad? Also done.
You’re not guessing interests — you’re targeting real behavioral clusters.
That’s a huge shift for high-risk advertisers used to blind targeting or lookalikes that never convert.
Another big one: granular geography.
With the Euro account, you can go beyond “country-level” and segment down to specific cities or regions.
Why does this matter?
Because user behavior — and purchasing power — varies massively inside the same GEO.
For example:
In Brazil, CPMs in São Paulo might be higher, but deposits in iGaming funnels are 2–3× stronger than in northern regions.
In India, tier-1 cities like Mumbai and Bangalore convert better for trading apps and payment solutions.
In UAE or Saudi Arabia, city-level targeting lets you focus only on top-income clusters, avoiding cheap, low-LTV traffic.
For verticals where the cost per deposit or registration matters more than reach, this level of precision pays off — literally.
External Link Support = Real Funnels
The TON account still limits external links — but the Euro account doesn’t.
You can send traffic wherever your funnel lives:
Telegram bots for onboarding or pre-qualification
Channels
Mini-apps for gamified experiences
External landing
Predictable CPMs, Real Scalability
Finally — and maybe most importantly — Telegram Ads pricing still lives in a blue-ocean phase.
While Meta or TikTok CPMs in iGaming can hit $10–15, Telegram’s Euro account starts from €0.35–1.00.
Why It’s a Game-Changer
For high-risk verticals, the Euro account closes the biggest gap in digital advertising:
control.
You decide where to show your ads, who sees them, what funnel they enter, and how you measure it.
It’s a system built for performance — not politics.
And that’s exactly why growing Telegram markets like India, Brazil, and the Middle East are turning into the new promised land for advertisers who move fast and understand how to capture attention ethically, but effectively.
3. The Global Telegram Map: Where the Growth Is Exploding
Telegram has officially crossed 1 billion monthly active users, and the momentum isn’t slowing down.
But the real story isn’t just about size — it’s where the growth is happening.
For advertisers, that’s what makes all the difference.
Let’s break it down:
🇮🇳 India — The Powerhouse of Performance
Over 200 million users and growing every month.
Telegram is rapidly becoming a default communication platform here among young urban citizens.
What makes India special:
Unreal engagement. Indian users haven't yet developed "ad blindness," so they respond very actively to ads.
Low CPMs: With CPMs starting from €0.03–0.05, you can scale aggressively even with mid-range budgets.
Conversion-ready audience: Young, mobile-first, English-speaking — perfect for iGaming, e-com and trading.
In 2025, we’ve seen brands go from 0 to 100k+ leads per month in India just through Telegram Ads.
🇧🇷 Brazil — Community-Driven Growth
Over 70 million Telegram users — and what’s unique about this GEO is how people interact.
Brazilians love community content — they actively join channels, participate in bot-based mini-games, and trust recommendations from local influencers.
For advertisers in betting, entertainment, or finance, this means one thing:
You’re not interrupting people — you’re entering conversations they’re already having.
Right now Brazil has very low CPM rates. The minimum rate per 1 000 ad impressions in this region is just €0.35 (!!!)
🇮🇩 Indonesia — The Privacy Hub of Southeast Asia
With over 45 million active users, many are switching from WhatsApp to Telegram for crypto, investment, and trading discussions — spaces where privacy matters.
What’s in it for advertisers:
An audience that’s open to financial and high-risk offers.
Excellent results for crypto apps and P2P platforms.
This is one of the fastest-growing GEOs for TON-based apps and bots.
🇸🇦 Saudi Arabia + 🇦🇪 UAE — Premium, High-Value Audiences
Around 30 million Telegram users combined, and this group sits at the top of the purchasing power ladder.
We’re talking about users who are used to premium products, invest actively, and are willing to spend.
Here’s what works best:
High-end financial services
Telegram Ads with Arabic localization perform 40–60% better than English-only versions.
CPMs are higher, but so is ROI.
This region is pure gold for advertisers who can offer quality + personalization.
🇬🇪 Georgia
A small country in the Caucasus region. The population speaks Georgian and Russian. It’s considered one of the most Europeanized post-Soviet countries, with a relatively high standard of living for the region. Unlike its neighbors, the vast majority of the population are Christians.
Telegram in Georgia has already become one of the main means of communication. So, despite the country’s relatively small size, the messenger’s user base here is large enough to launch large-scale advertising campaigns.
Georgians are known for their distinct “Caucasian” mentality — passion and love for competition. This makes the market highly promising for companies in the iGaming and betting industries.
The country is also currently home to a large number of wealthy Russian-speaking relocants who left Russia after the start of the war in Ukraine. This community consists of educated and affluent people, most of whom work in IT, marketing, or creative industries.
🇦🇿 🇹🇷 Azerbaijan and Turkey
Turks and Azerbaijanis are very close peoples — sharing language, religion, culture, and history. Telegram penetration in Azerbaijan is extremely high, despite the country’s relatively small population of just over 10 million people.
Turkey, in turn, is the second most populous country in Europe, with a population exceeding 85 million (though some don’t classify it as a European country, considering that most of its territory lies in Asia).
The majority of the population in both countries practices Islam. However, unlike many other Muslim-majority nations, both Turkey and Azerbaijan are completely secular states — meaning that each individual is free to decide how to live, which religion to follow, and how strictly to adhere to religious norms.
Both Turkey and Azerbaijan are fairly developed countries with steadily growing economies, although by European standards, the average income level remains relatively low.
A major feature of the Turkish market is its young population — over 60% of the country’s residents are under the age of 35. Turks are also known for their passion, love of sports, and strong interest in cryptocurrencies.
In Azerbaijan, the population is somewhat older, but there is also a clear interest in cryptocurrencies and betting. At the same time, the country shows significant demand for e-commerce products and B2B services.
Secondary / Opportunistic GEOs
🇪🇸 Spanish-speaking regions
Including Spain and Latin American countries with Spanish-speaking audiences. CPMs €1+. Ideal for fintech, crypto, and D2C mobile apps. Early campaigns should leverage localized messaging to build trust and engagement.
🇨🇳 Chinese-speaking regions
Despite the official ban on Telegram in mainland China, the messenger maintains a large Chinese community. This includes both Chinese expats and residents of Chinese-speaking countries outside China (Singapore, Taiwan). Around 30 million users on Telegram, despite restrictions. CPMs ~€1. High-value audience for fintech, trading, and mobile games.
🇲🇾 Malaysia & 🇹🇭 Thailand
Emerging markets with CPMs ~€1. Good for mobile apps, fintech, and gaming. Opportunity lies in early testing with low competition and scaling successful campaigns gradually.
🇻🇳 Vietnam & 🇧🇩 Bangladesh
High engagement, low CPM, huge population. Ideal for traffic arbitrage, lead-gen campaigns, fintech onboarding, and crypto wallets. But it is important to take into account that the majority of the population has a low income level.
🇷🇸 Serbia & Balkan region
The Balkans are a complex region where people speaking languages from different language groups live in close proximity. Although most countries here are part of the European Union, the level of economic development and household income remains relatively low. Nevertheless, the region has a large, well-educated population, with a strong interest in cryptocurrency projects.
Arabic-speaking audiences, combined around 20 million users. CPMs ~€1. Premium audience for fintech, crypto, and betting. Localized creatives and compliance awareness are essential.
5. Lessons From Early Movers: History Always Repeats Itself
History has a funny way of repeating itself in digital advertising — especially with Telegram Ads.
Back in 2022, when the platform was still “under the radar,” early adopters were hitting results that seemed impossible:
€0.01 per bot start
ROMI 500%+ on iGaming, betting, education and fintech funnels
Engagement levels that outperformed everything else on the market
At the time, everyone thought it was a fluke — a lucky anomaly in a small ecosystem.
Then reality hit: CPMs rose, audiences saturated, and those who waited too long had to pay 3–5× more for similar results.
Your Move: The Window Is Open — For Now
In performance marketing, there’s one rule that never changes:
There is no second-mover advantage.
Those who act first — win first.
Those who wait — pay more, scale slower, and often get left behind.
Right now, the Euro account’s expanded GEO map is the closest thing to a time machine for advertisers.
If this feels overwhelming, you’re not alone.
Navigating these new GEOs — especially for high-risk verticals — requires experience, know-how, and a feel for local nuances.
That’s where the SMIT.LINK team comes in:
We’ve been here since the first Telegram Ads wave.
We know which GEOs are heating up.
We can help you capture the early-mover advantage, scale efficiently, and avoid common pitfalls.
Want to learn more about how to leverage the window of opportunity for maximum results in your specific niche? 👉 Contact us here, and we'll provide you with a detailed, free consultation