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How to Check the Effectiveness of a Telegram Channel
Before you buy advertising in Telegram — whether via native posts or to support your Telegram ADS funnel — you need to understand how effective the chosen channel really is.
A mistake at this stage can lead to wasted budget: ads will be expensive and results minimal.
That’s why channel analysis is mandatory for any serious advertising campaign in 2025.
Why It’s Important to Analyse Channels Before Advertising
Telegram is growing fast, but not all channels are equally useful for advertisers.
Many admins use fake subscribers and inflated views.
If you don’t analyse the channel, you risk paying for ads that will be shown to a “dead audience”.
  • Key Metrics for Analysing Telegram Channels
    To understand whether a Telegram channel is worth your advertising budget, look at:
    • Reach (Views per post)
    • A good benchmark is 30%+ of subscriber count. If a channel has 50,000 subscribers but posts get 2–3,000 views — it’s a red flag.
    • ER (Engagement Rate)
    • The ratio of reactions, comments and clicks to the number of subscribers or views. More activity = more real people.
    • CTR (Click-Through Rate) for promo posts
    • Shows how actively the audience responds to advertising. Important when planning Telegram ADS funnels and native integrations.
    Subscriber growth
    Stable growth indicates real interest. Strange spikes followed by drops can mean fake activity or poor-quality traffic.
  • How to Check Reach and ER
    You can check basic reach directly in Telegram — views are shown under each post.
    To estimate ER:
    • compare views with reactions and comments,
    • check whether posts start discussions,
    • look at how users react to sponsored content.
    If the channel has a big audience but very low views and almost no reactions, it’s a strong signal to reconsider.
  • Tools & Services for Analysing Telegram Channels
    To get more detailed statistics, you can use external tools:
    • TGStat — analytics on reach and subscriber dynamics.
    • Telemetr — in-depth analysis, growth graphs, ER metrics.
    • Telega.in, Teletarget — platforms that provide stats before buying ads
How We Work
1. Audit & Strategy: We analyze your current Telegram presence and define growth potential.
2. Setup & Creative: We prepare ad creatives, content calendars, and automation tools.
3. Campaign Launch: Your ads go live across verified Telegram channels.
4. Optimization: We refine targeting, improve CTR, and scale winning placements.
5. Reporting: You receive detailed performance insights and growth metrics.
Every step is designed to make Telegram a profitable channel for your brand.
Let’s Build Your Telegram Marketing Strategy
Your brand deserves visibility — and Telegram is the place to build it.
Contact SMITLINK today to get a free consultation and learn how we can scale your business on Telegram
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