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How Much Does Telegram ADS Cost in 2025?
Advertising on Telegram in 2025 is becoming one of the most efficient channels for businesses. One of the first questions entrepreneurs and marketers ask is: how much does Telegram ADS cost and is it profitable to run?
The cost of advertising on Telegram ADS depends on the chosen format, targeting settings, audience, competition for impressions — and, of course, the quality of your funnel.
What Telegram ADS Pricing Is Based On: CPM, CPC & CTR
To really understand how much Telegram ADS costs, you need to know three core metrics:
    • CPM (Cost per Mille) — the cost per 1,000 impressions. In Telegram ADS, CPM usually starts from €0.75–1 and above, depending on the market and competition.
    • CPC (Cost per Click) — how much you pay for each click.
    • In 2025, CPC in Telegram ADS is typically between €0.10–1.00, depending on targeting, placements and creatives.
    • CTR (Click-Through Rate) — the ratio of clicks to impressions.
    • On average, CTR in Telegram ADS ranges from 0.5–2%, but strong creatives can push it higher.
    These metrics help you estimate:
    • how much traffic you can get for your budget,
    • and whether your campaigns on Telegram ADS are profitable.
  • What Influences CPC and CPM in Telegram ADS
    The final price of your campaigns in Telegram ADS depends on several factors:
    • Audience targeting — the narrower and more competitive the segment, the higher the cost.
    • Ad format — text-only, image banners, channel posts, etc.
    • Placements — where exactly users see your ad inside Telegram.
    • Geo & market — for example, Tier-1 regions usually cost more than others.
    • Creatives & offer — relevant messages and strong visuals improve CTR and lower effective CPC.
    A well-written ad text and compelling image can significantly increase CTR and lower your real cost per click.
  • How to Reduce the Cost of Telegram ADS
    To make Telegram ADS more cost-effective, we recommend:
    • Running A/B tests of different creatives and messages
    • Starting with broader targeting and gradually narrowing it down
    • Turning off underperforming ad groups and creatives
    • Testing different formats to find the most effective mix
    • Building a proper funnel so each click turns into leads and sales, not just traffic
  • How to Reduce the Cost of Telegram ADS
    To make Telegram ADS more cost-effective, we recommend:
    • Running A/B tests of different creatives and messages
    • Starting with broader targeting and gradually narrowing it down
    • Turning off underperforming ad groups and creatives
    • Testing different formats to find the most effective mix
    • Building a proper funnel so each click turns into leads and sales, not just traffic
  • Why Choose SMITLINK
    We’re a specialized Telegram marketing agency with deep expertise and verified success in high-competition niches.
    7+ years of digital experience
    Data-driven growth strategies
    Transparent reporting and analytics
    Global campaigns in 20+ countries
    Trusted by crypto, fintech, and education brands
    Our team combines marketing creativity with technical precision — delivering real results, not vanity metrics.

How We Work
1. Audit & Strategy: We analyze your current Telegram presence and define growth potential.
2. Setup & Creative: We prepare ad creatives, content calendars, and automation tools.
3. Campaign Launch: Your ads go live across verified Telegram channels.
4. Optimization: We refine targeting, improve CTR, and scale winning placements.
5. Reporting: You receive detailed performance insights and growth metrics.
Every step is designed to make Telegram a profitable channel for your brand.
Let’s Build Your Telegram Marketing Strategy
Your brand deserves visibility — and Telegram is the place to build it.
Contact SMITLINK today to get a free consultation and learn how we can scale your business on Telegram
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