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Mistakes in Telegram ADS and How to Avoid Them
In 2025, advertising in Telegram remains one of the most effective promotion tools. But if Telegram ADS campaigns are set up incorrectly, they may fail to deliver results.
Many companies repeat the same mistakes, and as a result, their budget disappears with no impact.
Let’s look at the most common mistakes in Telegram ADS — and how to avoid them.
Why Telegram ADS Sometimes Doesn’t Work
Even if Telegram ADS is technically set up correctly, the performance may be poor.
Key reasons: Wrong audience choice, Weak creatives and ad copy, Ads in “dead” channels No analytics and ROI control

  • Mistake #1 — Wrong Audience Targeting
    Many advertisers launch campaigns that are far too broad.
    Their ads are shown to “everyone”, CTR drops, and CPC grows.
    Solution:
    • use targeting by interests, topics, channels and geography,
    • create separate ad sets for different audiences,
    • test multiple segments and compare performance.
  • Mistake #2 — Weak Creative and Ad Copy
    Even with perfect targeting, Telegram ADS won’t work if your creative doesn’t catch attention.
    Dry text and overloaded descriptions rarely perform well.
    Best practice:
    • short, clear headline
    • visible benefit
    • strong and simple call to action
    • clean visual that works well in Telegram’s interface
  • Mistake #3 — Advertising in “Dead” Channels
    There are many channels in Telegram with fake subscribers and fake views.
    They may look big, but the audience is inactive.
    Solution:
    • always check reach, ER and growth dynamics
    • use tools like TGStat and Telemetr
    • avoid channels where engagement doesn’t match the subscriber count
  • Mistake #4 — No Analytics or ROI Tracking
    Without analysing CTR, CPC, CPA and ROI, it’s impossible to understand if your campaigns are effective.
    Many companies simply launch Telegram ADS and wait, hoping for results — without monitoring anything.
    To avoid this mistake:
    • set up analytics and tracking from the very beginning
    • regularly review performance
    • turn off inefficient ad groups and scale the best ones




    How to Avoid Mistakes in Telegram ADS
    • Start with test campaigns on small budgets
    • Always analyse channels before buying native ads
    • Test different formats and creatives
    • Track performance and calculate ROI, not just clicks
    • Optimise regularly instead of “set and forget”
How We Work
1. Audit & Strategy: We analyze your current Telegram presence and define growth potential.
2. Setup & Creative: We prepare ad creatives, content calendars, and automation tools.
3. Campaign Launch: Your ads go live across verified Telegram channels.
4. Optimization: We refine targeting, improve CTR, and scale winning placements.
5. Reporting: You receive detailed performance insights and growth metrics.
Every step is designed to make Telegram a profitable channel for your brand.
Let’s Build Your Telegram Marketing Strategy
Your brand deserves visibility — and Telegram is the place to build it.
Contact SMITLINK today to get a free consultation and learn how we can scale your business on Telegram
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